Pepsico has introduced a new global brand identity that it says reflects what the company is today: The update reflects the transformation of pepsico from a beverage. As its first major global redesign in 14 years, the new logo was first.
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Pepsico has introduced a new corporate brand identity, marking the company’s first major rebrand in nearly 25 years.
The updated new logo and brand system distance the company from sugar and promote pepsi zero sugar.
But before taking on the first evolution of. Pepsi wins best rebrand our team’s redesign of our iconic cola brand won big at adage’s 2024 creativity awards. Pepsico said the new identity will be rolled out gradually across global markets, channels, and touchpoints — from product packaging to workplaces and signage. Learn how it ties to strategy, sustainability, and consumer perception.
Pepsi has always pushed culture forward, and in taking on its global redesign, we set out to pay homage to its rich heritage while paving the way toward the future. The snack and beverage manufacturing giant said it will roll out new packaging designs, displays,. Pepsico reveals a new brand identity for the first time in 25 years. Pepsico has rebranded its pepsi soft drink range, including its flavored cola products.
Discover pepsi's bold rebrand for a new generation.
