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This study aims to examine the role of trustworthiness, expertise, and information quality of social media influencers in shaping consumer purchase intention, with a specific focus on the. This study investigates the impact of social media influencer attributes, namely source credibility, social presence and influencer inspiration on the purchase intention of gen z consumers,. Brand attitude serves as a partial mediator between influencer attributes and purchase intention.

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Social media influencers are first explored in the advertising field, particularly to create buzz in the younger markets and further expand social media coverage in

The results indicate that smis influence perceived source credibility, source homophily, content quality, and consumers’ purchase intention.

With an emphasis on the moderating function of source legitimacy, this study investigates how social media influencers affect customers' purchase intentions. By integrating 76 articles published in international peer‐reviewed journals between january 2011 and december 2023, our review highlights the key areas of existing research in social. Information quality positively influences both brand attitude and purchase intention.